Kyiv / 2020
Wall design for the head office of Puma Ukraine
The action takes place in Kiev in the Puma main sports arena incorporating a football field and an athletics field whilst in the background of the drawing one can see pink mountains of sand from the Fenty Puma spring show 2018 featuring Rihanna also dressed in Fenty.
At the very top, in the upper left corner, we can see the year of the brand's foundation and there is a drawing of the Puma Hybrid sole on the horizon. The PUMA Hoops mascot meets us, holding the legendary Puma King sneakers. Nearby there is a football star and an ambassador of Puma, Pele, who used to play in these sneakers. The cat on the footballer’s ball is also a cougar, but his personal, domestic one.
Pele is standing next to the Olympic sports complex. In the background we can also see the Arch of Peoples’ Friendship . These two sights are very recognizable and symbolic for Kiev. At the same time, the arch becomes a crossbar for high jumps, which the youngest champion of Ukraine Yaroslava Moguchykh can easily fly over. The ease with which she takes this “height” shows the ideology of the Puma company, which is expressed in the capacious slogan Forever Faster.
In the foreground we can see young Boris Becker serving a ball. Behind him there is Usain Bolt, in his famous pose, pointing to a jumping cougar pushing off from a trademark shoebox.
The cougar jumps towards the basketball backboard, which has the original cougar logo painted on it. "Cocky" Rihanna looks towards the jump and stands on the race track in front of a sports racing car branded in the company style. In the background we can see a chestnut leaf, the symbol of Kiev and in the front, an inscription forming the slogan of Puma - Only See Great.
